PHILADELPHIA – May 22, 2024 – Good Life Companies (Good Life), a leading provider to independent financial advisors nationwide, announced today that Chris Maier has joined the company as Director of Marketing Services. In his role, Maier is responsible for leading the company’s differentiated offering of branding and digital marketing services provided to advisors launching their businesses with Good Life. He will also lead the efforts to expand the marketing resources and personalized services to help advisors grow their businesses. He reports to Lauren Hoyt-Williams, EVP, Marketing & Communication, and is based in the Charlotte area.
Before joining Good Life, Maier worked at LPL Financial. There, he developed and led the delivery of innovative digital marketing campaigns encouraging brand awareness, leads, and client growth and retention for independent financial advisors. Prior to that, he worked at ESPN designing and developing multi-platform content plans and strategies with an emphasis on innovation, operational efficiency, and storytelling.
“We are fortunate to have Chris join our team,” said Lauren Hoyt-Williams, EVP, Marketing and Communication, Good Life. “He has a deep understanding of our clients and the marketplace they serve, as well as the technology, resources, and strategies that can be most meaningful in driving outcomes for advisors. His experience will bring tremendous value to our advisors, providing them with access to more robust marketing resources and personalized support to serve as a growth lever for their businesses.”
“I am excited to join the talented, servant leadership-focused Good Life team as we look to create a differentiating marketing program for Good Life’s advisors to ease their transition to independence, elevate their brands and stimulate long-term growth,” said Maier. “We look forward to creating a program geared towards serving Good Life advisors’ unique needs, educating them on growth opportunities, and helping tell their unique stories as we look to help them stand out in an increasingly competitive marketplace.”