Why Supported Independence?
Good Life was founded by financial advisors who understood the need for support and community among independent advisors. Through our legacy of innovation, advisors have access to a comprehensive platform of resources, guidance, and support designed to eliminate hurdles and equip you to thrive as a business owner.
culture of growth
We’re rooted in continuous improvement, helping you and your practice thrive.
thriving network
Collaborate with over 200 like-minded advisors who share your entrepreneurial spirit.
professional services
Support services such as real estate, marketing, and compliance to help you manage your business day to day and focus on growth.
comprehensive support
From launch to succession, we’re with you at every stage of your business journey.
Serving Advisors Since 2012
Empowering You to Grow
At Good Life, we empower you to build and grow your practice with confidence. Through our proven transition process, advisors onboard an average of 96% of expected AUM in the first 90 days*.
*Good Life advisor transitions 2023
You’ll have the freedom to decide how to best serve your clients while accessing expert guidance and resources designed to take you to the next level. Your independence means more than just running your own practice—it means taking control of your future.
As CEO of your business, you’ll drive the vision and direction while maintaining the work-life balance that works for you. It’s about creating success on your terms, backed by a partner who understands your entrepreneurial spirit.
Your business, your vision.
Good Life supports your business at every stage—from transition to succession —offering tailored services and coaching to help you achieve your vision while adding value for clients.
The Power of Affiliation
We believe that true partnership extends far beyond the initial transition. We become an extension of your team, providing personalized support that evolves with your practice.
*As reported by Financial Planning magazine, 1996-2023, based on total revenue.
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Trusted by leading publications and media outlets.
Advisor Testimonials
Don’t just take our word for it—see what our advisors have to say.
Some would think being independent, you are alone on an island. But with Good Life, if we are on an island, it is at an all-inclusive resort!
Michael Chapman | Good Life NC
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