Financial Advisor Business Development

Initial Sales Process
• Create relationship with advisor
• Advisor agrees to do a business analysis questionnaire with our staff to analyze advisor’s book of business
• Good Life completes advisor kit and sends for signature
• Advisor returns completed questionnaire
• Good Life completes online
• LPL puts advisor through GRC review
• If advisor is full service, real estate discovery phase begins while advisor is in review
• Based upon BAQ (advisory vs brokerage business) and needs of the advisor (full service vs. client model), an
offer letter is generated
• Advisor agrees to custom offer letter written by Good Life and LPL signed offer letter
• Real Estate team signs the lease and buildout punch list goes into effect

Onboarding Process Begins
• Custom timeline is created depending on advisor transition date
• Weekly call with LPL and Good Life is set up same time and same day each week to keep advisor on track
with LPL onboarding process and Good Life onboarding process
• Calls are established with all Good Life departments to take advisor through specific onboarding processes
• Pre-transitions call is held with transition team to discuss how to complete client transition spreadsheet and
for team to understand their book of business
• Pre-training calls are held to teach advisor how to operate on LPL platform/Good Life procedures
• Marketing Department begins creating DBA, LOGO and color scheme, and customizing all marketing
materials. Existing marketing materials are updated to reflect new titles, office information and disclosures
• Good Life Insurance Agency discusses the overall platform and what product lines are available. They map
over their insurance book of business and work to begin getting contracting kits in place
• Investment department trains advisor on the WAM offering and how the trading system works at LPL